Essentials of Strategic Management

Essentials of Strategic Management

Charles W. L. Hill /Gareth R.

pages:421

The goal of this book is to explain in a clear, comprehensive, but concise way why strategic management is important to people, the companies they work for, and the society in which they live. Our objective in writing this book has been to provide the overall “big picture” of what strategic management is, what strategic managers do, and how the strategy-making process affects company performance. The book provides a focused, integrated approach that gives students a solid understanding of the nature, functions, and main building blocks of strategic management.

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کلمات کلیدی :strategic management what strategic this book strategic management